Case Study: Strawberry Media Hires 3 High-Quality Healthcare Writers with Workello

Strawberry Media - Customer Case Study

Strawberry Media, a successful PR agency in Australia, needed to find expert healthcare writers to grow the websites it managed. Its CEO, Trinity Frederick, had previously managed a messy manual hiring process using emails and Word documents, which was time-consuming and inefficient. To consolidate these efforts and find quality writers more quickly, Strawberry Media turned to the vendor Workello and its hiring platform.

Workello provided a centralized hub for all applicants, along with a pre-written job description and assessment to test writer quality. This streamlined process attracted 242 applicants, 59 of whom took the assessment. From this strong talent pool, Strawberry Media was able to hire 9 high-quality writers. The solution from Workello cut down hiring time significantly and removed previous bottlenecks, allowing the agency to grow its websites effectively.

Strawberry Media

Trinity Frederick

CEO and Founder