Case Study: Gomada hires 5 writers and scales content production with Workello

Gomada - Customer Case Study

Gomada, a SaaS company that helps remote teams with employee engagement, needed to hire high-quality content writers for their SEO efforts but struggled with a highly manual and time-consuming hiring process. Managing numerous applications, evaluations, and assessments through emails and various documents was overwhelming for their team, leading them to settle for less-than-ideal candidates.

By implementing the hiring platform Workello, Gomada automated and streamlined their recruitment workflow. They used a specialized hiring playbook and assessment to efficiently evaluate 425 applicants, ultimately hiring five excellent writers. This solution saved the marketing head countless hours each week and enabled the new writers to immediately produce over 40 articles in their first month, putting Gomada on track to significantly grow their organic traffic.

Gomada

Julian Schaaf

Head of Marketing