Case Study: The Good Care Group achieves 44% lower cost per hire with Workday Paradox

The Good Care Group cuts cost per hire by 44% with Workday

The Good Care Group, a provider of live-in care services across England and Scotland, faced a significant challenge in its hiring process. While they attracted many applicants, only 2% were qualified for their rigorous carer roles. This forced recruiters to spend hundreds of hours manually filtering unsuitable candidates, which was inefficient and costly. They partnered with vendor Workday to implement Workday Paradox Candidate Experience Agent, a conversational AI solution, to streamline screening and improve the candidate experience.

The solution involved an AI agent named Max that automatically screened applicants via text message, identifying qualified candidates and moving them forward. This allowed The Good Care Group's recruiters to focus on human connection. As a result, Workday helped reduce unsuitable applications in their system from 59% to under 1%. The company saw a 142% increase in qualified applicants and achieved a 44% reduction in cost-per-hire, allowing them to scale their workforce without increasing spend.

The Good Care Group