Case Study: Southern Rock Restaurants saves $840,000 with Workday Paradox Conversational ATS

Southern Rock Restaurants saves $840,000 with Workday recruiting automation

Southern Rock Restaurants, a multi-location restaurant chain, faced significant challenges with candidate drop-off and a slow hiring process due to administrative burdens on its small recruiting team. This inefficiency forced the company to increase its job advertising spend without a positive return on investment. To address this, they partnered with Workday to implement its Paradox Conversational ATS platform.

The solution involved an AI agent named Savannah that automated candidate engagement, screening, and interview scheduling via text message. This reduced candidate drop-off and decreased interview no-shows by 30%. As a result of working with Workday, Southern Rock Restaurants dramatically increased its number of applicants while cutting its monthly advertising spend from $65,000 to $6,000, achieving an annual savings of $840,000.

Southern Rock Restaurants