Case Study: PGA TOUR achieves faster, data-driven finance and streamlined operations with Workday

PGA Tour - Customer Case Study

PGA TOUR, a leading professional golf organization with a complex business model spanning media, sponsorships, and live events, needed to move beyond legacy systems and gut-feel decisions to stay competitive. The organization turned to Workday and its unified HR and finance platform to support more strategic, proactive decision-making.

Workday implemented Workday Adaptive Planning and Workday Extend to provide real-time data, event-level unit economics, and custom apps for complex processes like player payouts. As a result, PGA TOUR automated manual work, improved capital allocation, and streamlined management of 15,000+ annual payouts across 17 countries, helping the finance team add value and move faster.

PGA Tour

Megan Zee

Senior Vice President Finance & Controller