Case Study: Bonneville International achieves data-driven decision-making with Workday Adaptive Planning

Improved analytics inspire revolutionary decisions for Bonneville

Bonneville International needed a faster, more data-driven way to manage revenue and expenses in the fast-moving media environment. With Workday Adaptive Planning, the company moved beyond instinct-based decisions and gave operational managers self-service access to the information they needed, along with accountability for their own financial budgets.

Workday implemented a cloud planning solution that put a turnkey analytics layer on top of Bonneville’s data, with access controls tailored to different people and teams. As a result, Bonneville shifted business discussions to a trusted, numbers-based dialogue and gained more precise forecasting, such as understanding how February ratings would affect results three months later. The measurable impact was improved efficiency and better decision-making across the organization, creating a competitive advantage for Bonneville International with Workday.

Bonneville International