Case Study: Acxiom achieves unified HR & finance data and real-time reporting with Workday

How Acxiom has benefited from Workday

Acxiom, a marketing services company with about 3,000 associates across more than 21 cities and 10 countries, was weighed down by a fragmented HR and finance technology landscape—nearly 80 systems, outdated platforms, no single source of truth, heavy IT maintenance and licensing burdens, and hours or days spent reconciling inconsistent data that impeded reporting, efficiency and decision-making.

Acxiom chose Workday and, within 60 days, consolidated to six cloud applications (a 93% reduction), creating a unified, continually updated source for HR and finance data. The move delivered real‑time reporting, cut manual finance and invoice entries by about 70%, reduced purchase‑order volume up to 50%, simplified IT management, boosted associate productivity and transparency, and positioned the company for faster, more informed growth.

Acxiom

Mark Haynes

Vice President, Workplace Experience