Case Study: Great Wolf Lodge saves $700,000 with Workday Paradox Conversational ATS

Great Wolf Lodge cuts time-to-hire to under nine days with Workday

Great Wolf Lodge, a large North American family resort chain, faced a slow and costly hiring process that struggled to attract and retain qualified candidates for its numerous frontline hospitality roles. To address this challenge, the company partnered with vendor Workday and implemented its Workday Paradox Conversational ATS product.

The solution was an AI-powered automated hiring system named Emma that handled screening, interview scheduling, and candidate communication via text. This implementation by Workday dramatically accelerated the process, reducing time-to-hire from 31 days to under nine. The results included a 423% increase in scheduled interviews and an annual reduction in recruitment marketing spend of $700,000.

Great Wolf Lodge