Case Study: Cinemark improves high-volume recruiting and retention with Workday

Cinemark USA, Inc. boosts applicant pool by 88% with Workday

Cinemark USA, Inc., one of the world's largest theatrical exhibition companies, faced challenges in managing its high-volume recruitment and retention efforts for its seasonal workforce. To address this, the company turned to vendor Workday to streamline these HR processes and improve the overall employee experience.

Workday implemented solutions including the use of EIBs to refresh job requisitions and an integration with Indeed Apply, which increased the applicant pool by 88% and reduced requisition management by a third. The mobile app allowed for efficient onboarding and password resets, saving significant time and improving user experience. These efforts, facilitated by Workday, resulted in substantial cost savings and higher engagement for Cinemark.

Cinemark USA, Inc