Case Study: BIMA achieves sustainable long-term growth and streamlined finance & HR with Workday

BIMA rolls out a unified finance and HR system to enable scalability

BIMA, a mobile-delivered health and insurance provider with about 2,000 employees in 12 countries serving 5 million customers, was hampered by disparate finance and HR systems and inconsistent local processes. This fragmentation made it difficult to access standardized, accurate data for decision-making and left teams reacting to problems instead of driving strategic value.

BIMA implemented Workday Financial Management and Human Capital Management to centralize IT, standardize workflows, and integrate finance and HR. The streamlined architecture reduced technology stacks and costs, sped up month‑end and budget cycles, improved financial reporting and HR visibility, and created a trusted data foundation to support remote working and controlled growth over the next 10–20 years.

BIMA

Gary Lumsdon

Chief Financial Officer