Case Study: Belk achieves streamlined HCM and faster seasonal hiring with Workday

Belk grows its e-commerce business with a flexible HCM system

Belk, a U.S. department store founded in 1888 with about 25,000 employees across 16 southern states, faced growing pains from a rapidly expanding e-commerce business. The retailer needed to scale seasonal hiring (adding up to 10,000 temporary workers), reskill store teams for e-commerce fulfillment, and replace fragmented legacy HR systems and spreadsheet-driven recruiting that limited visibility and consistency.

Implementing Workday HCM across stores and headquarters centralized talent management and gave managers mobile access to recruiting, onboarding, learning, and reporting. The result: streamlined hiring and workforce development, real-time visibility into seasonal recruiting, controlled change management for new retail operations, and stronger skills development—helping Belk transform into a modern multichannel retailer while preserving its people-focused culture.

Belk

Jessica Reynolds

Senior Manager, HRIS