Case Study: Aberdeen Asset Management achieves a single, scalable HR system and real-time reporting with Workday

Aberdeen Asset Management - Customer Case Study

Aberdeen Asset Management (AAM), a global asset manager with about $385 billion in assets and 2,800 employees across 25+ countries, was running an end-of-life HR system that couldn’t support its continued growth, talent management needs, or the company’s people-first culture. AAM needed a scalable, intuitive platform to streamline global HR processes while preserving local flexibility and improving the employee and manager experience.

AAM deployed Workday (Human Capital Management and Time Tracking) as a single system-of-record across its regions, achieving a rapid, problem-free rollout. The solution delivered intuitive self-service, real-time customizable reporting, stronger talent and succession planning, and greater managerial independence—freeing HR for strategic work, improving productivity, and scaling with the business, with positive user feedback within two months.

Aberdeen Asset Management

Andrew Laing

Deputy Chief Executive