Case Study: TuneIn achieves real-time rolling forecasts and deeper business insights with Workday Adaptive Planning

TuneIn Tunes Up FP&A to Improve Decision-Making

TuneIn, the San Francisco–based streaming service founded in 2002 with over 60 million monthly users and millions of stations and podcasts, faced growing pains as its business scaled: FP&A relied on spreadsheets to analyze vendor performance, struggled to aggregate forecasts across NetSuite, a data warehouse and Excel, and had difficulty tracking KPIs and explaining variances to stakeholders—limiting timely, data-driven decisions.

By deploying Workday Adaptive Planning integrated with NetSuite and the company data warehouse, TuneIn now runs real‑time 12‑ and 24‑month rolling forecasts, automates vendor expense and revenue consolidation, and enables self‑serve headcount and scenario planning. The change eliminated days of manual work, improved accuracy and transparency, freed the FP&A team for higher‑value analysis, and strengthened company-wide collaboration and decision-making.

TuneIn

Tom McKee

Senior Financial Analyst