Case Study: CDK Global achieves higher employee engagement and rapid, actionable feedback with Workday Adaptive Planning

The global tech company turns weekly feedback into action

CDK Global, a $2+ billion technology company serving over 27,000 dealerships in 100 countries, needed a more agile way to collect and act on employee feedback. Leadership wanted real-time insights to inform people decisions, improve understanding during organizational change, and give managers the data to own engagement across the business.

By adopting Workday Peakon Employee Voice—an all‑in‑one platform with predictive analytics and strong customer support—CDK moved to weekly surveys and connected feedback to concrete actions (clarifying strategy, improving product communication, and benchmarking a values initiative). The change drove measurable impact: response rates rose 20% vs. annual surveys, participation climbed from 51% to 80%, engagement increased 0.4 points (7.3 to 7.7), and eNPS reached 31 with 49% promoters.

CDK Global

Sherri Dublin

Director of Employee Engagement