Case Study: Seattle Sounders FC achieves faster, confident revenue and scenario planning with Workday Adaptive Planning

Seattle Sounders score big with cloud planning

Seattle Sounders FC, Seattle’s Major League Soccer franchise and multiple-trophy winner, experienced rapid growth in fans, revenue streams, and staff that outpaced its finance tools. Outdated spreadsheets and siloed data made budgeting and scenario modeling slow and error-prone—executive requests to test impacts like signing players or hiring coaches could take weeks to produce, undermining confidence in the numbers.

By adopting Workday Adaptive Planning, the Sounders established a cloud-based single source of truth that blends financial and operational data for faster, more reliable scenario planning. The club now models revenue and ticket strategies quickly using robust analytics and machine learning, enabling confident decisions around rosters, infrastructure, and continued growth.

Seattle Sounders FC

Tom Riley

Vice President of Finance