Case Study: Blurb achieves faster, more accurate planning and improved customer acquisition with Workday Adaptive Planning

Online Publishing Platform Improves Customer Acquisition and Sales Integration With a Data-Driven Strategy

Blurb, a San Francisco–based self-publishing and marketing platform that helps anyone design, publish, promote and sell books and ebooks, was hampered by an Excel‑heavy finance process. The team spent significant time on data gathering and reconciliations, suffered long planning and budgeting cycles, and lacked the account-level visibility needed to support customer acquisition and sales integration.

By implementing Adaptive Insights (Adaptive Planning), Blurb gained real‑time visibility into key business drivers and replaced hundreds of error‑prone spreadsheets with a single, intuitive system. The result: faster, more accurate budgeting and planning cycles, fewer reconciliations and errors, and better data‑driven support for customer acquisition and sales integration.

Blurb

Gene Domecus

COO