Case Study: Unibet achieves faster, more accurate scenario-driven financial planning with Workday Adaptive Planning

Online gaming operator uses scenario planning to predict market fluctuations and ensure profits

Unibet, one of Europe’s largest online gambling operators with over 10.3 million registered customers, faces a fast‑moving regulatory environment, rapid growth and frequent acquisitions. Its finance team was bogged down in a time‑consuming, risky planning process built on more than 100 interlinked spreadsheets, making it hard to model multiple market scenarios or consolidate new businesses quickly.

By implementing Adaptive Insights (with partner Clear Plan), Unibet streamlined and accelerated its financial planning, enabling fast, accurate what‑if and scenario analysis that can incorporate regulatory changes. The new process cut the planning cycle by twelve weeks and gives finance the tools to present robust scenario projections to senior management, keeping the business ahead of market shifts.

Unibet

Neil Banbury

FP&A Manager