Case Study: LiveRamp achieves a trusted financial and HR data foundation and nimble, scalable growth with Workday Adaptive Planning

LiveRamp targets growth and expansion with a trustworthy data foundation

LiveRamp, a global data‑connectivity platform, needed to scale quickly while preserving customer privacy and maintaining operational control. Rapid, double‑digit growth plus a major divestiture and several strategic acquisitions made it critical to unify and secure financial and HR data, reduce manual reconciliations, and preserve agility across distributed teams.

By moving to Workday’s cloud‑native Financial and Human Capital Management, LiveRamp established a single source of trusted data, executed a clean carve‑out, and adopted a repeatable model for integrations and acquisitions. The result: faster, more autonomous workflows with greater visibility, nearly doubled revenue and headcount since the divestiture, reduced reconciliation overhead, and stronger footing for profitable, scalable growth toward the billion‑dollar mark.

LiveRamp

Chris Garber

Senior Vice President of Finance