Case Study: Country Music Association achieves greater financial insight and maximizes music education funding with Workday Adaptive Planning

Improved Financial Insights Help CMA Maximize Funds for Music Education

The Country Music Association (CMA), a nonprofit dedicated to promoting country music and supporting school music education through events like the CMA Awards and CMA Music Festival, needed a clearer financial picture to maximize donations and manage broadcast revenue. Relying on spreadsheets made it hard to monitor operating expenses, slowed monthly reporting, and left quarterly forecasting without clear accountability.

By adopting Workday Adaptive Planning, CMA streamlined collaborative budgeting and forecasting, implemented self-service reporting, and began tracking operating expenses, membership and TV ratings in real time. The change freed time for analysis, improved expense management and decision-making across the organization, and helped CMA more effectively allocate funds to music education programs.

Country Music Association

Jennifer Crowder

Senior Accounting Manager