Case Study: HubSpot achieves 15–20% faster forecasting and scalable growth planning with Workday Adaptive Planning

HubSpot manages rapid expansion with cloud-based planning

HubSpot, a fast‑growing software subscription company (about 30% year‑over‑year growth, $500M+ in revenue and 2,500+ employees), struggled to keep finance aligned with rapid expansion. Ad hoc forecasting, manual data entry, time‑consuming consolidation, and daily reporting needs created errors and left the team little time for analysis as new entities, cost centers, employees, and access requirements multiplied.

Implementing Workday Adaptive Planning automated allocations, payroll tax and benefits assumptions, and consolidated multiple data sources while enabling fast, role‑based user provisioning and self‑service reporting. As a result, forecast cycles are completed 15–20% faster, data accuracy and visibility have improved, and finance now spends more time on high‑value analysis that supports better business decisions.

HubSpot

Pamela martinez

Vice President, FP&A