Case Study: Stark Group achieves HR efficiency and better decision-making with Workday Adaptive Planning

HR transformation is aligned with local ownership and global leadership philosophy

STARK Group, a Denmark-based B2B retailer with more than 1,150 branches and distribution centers across Europe, faced growing pressure on its lean HR team due to rapid expansion, acquisitions, fragmented HR systems, and manual processes. Simple tasks like headcount reporting were difficult and time-consuming, so the company sought a more effective and flexible HR solution. STARK Group chose Workday Adaptive Planning to support its decentralized structure and local requirements.

Workday Adaptive Planning helped STARK Group modernize HR processes while preserving its “local ownership and global leadership” model. The vendor improved HR efficiencies across the group, enhanced data quality and workflow transparency, and simplified auditing and compliance. As a result, STARK Group enabled faster, more informed decision-making without compromising its decentralized culture.

Stark Group

Heidi Ethelberg

Group Head of HR Operations