Case Study: Perion achieves strategic financial management and faster, more accurate forecasting with Workday Adaptive Planning

Global Media Company Elevates Financial Performance Management

Perion, a Tel Aviv–based performance-driven media and internet company, needed to move beyond “counting beans” and become more strategic. As a publicly traded firm, it required analyst-ready reporting but finance was spending too much time collecting and reconciling data and preparing GAAP/non‑GAAP reports, and lacked clear visibility into core business drivers and KPIs.

By implementing Adaptive Insights (including Adaptive Discovery) with partner DataForce Solutions, finance automated consolidation, built what‑if scenarios and new models, and rolled out KPI dashboards for line managers. The change freed time for long‑term planning, delivered actionable performance visuals, and improved forecasting accuracy despite volatile revenue streams.

Perion

Adi Zaidel

Corporate FP&A Manager