Case Study: Direct Line Group achieves improved HR visibility and cost savings with Workday

Direct Line Group empowers staff by putting data into their hands

Direct Line Group, the UK’s largest retail general insurer, faced a major HR challenge after multiple mergers left it with separate, hard-to-access, and sometimes inaccurate employee data across the group. As it separated from Royal Bank of Scotland, the company needed to replace legacy systems with a more reliable solution. Direct Line Group chose Workday Adaptive Planning’s broader Workday platform, including HR and talent capabilities such as Human Capital Management, Talent Acquisition, and Expenses.

Workday Adaptive Planning helped Direct Line Group implement a single, user-friendly HR system in just six months, improving visibility, self-service, and control across its 11,000 employees. The company reported better expense auditing, faster speed-to-payment, fewer corporate credit cards, and stronger recruiting insights. Workday also helped support accurate data for a successful IPO and enabled greater operational efficiency and cost savings.

Direct Line Group

Sarah Clarke

Head of HR Information Systems