Case Study: Bonneville International achieves faster, data-driven decisions with Workday Adaptive Planning

Bonneville International uses Analytics to Make Better Decisions in the Minute-by-Minute World of Broadcasting

Bonneville International, a Salt Lake City–based broadcaster with radio and TV stations in markets including Los Angeles, Seattle, and Phoenix, faced a rapidly changing media landscape: recession-driven cuts to marketing spend, shifting listener habits, and slow, siloed reporting that left operational managers dependent on finance for analytics. The company needed faster, cross-functional access to historical and real-time performance data to identify new advertising opportunities and improve profitability.

Bonneville implemented Workday Adaptive Planning to centralize ratings, revenue and inventory data and give teams mobile, self-service access to analytics and scenario models. The change enabled cross-departmental decision-making, faster identification of risks and opportunities, and strategic moves—such as shifting shows from AM to FM—resulting in more data-driven decisions, improved responsiveness, and a clear competitive advantage.

Bonneville International

Kent Nate

Chief Financial Officer