Case Study: Atlanta Convention & Visitors Bureau achieves centralized, collaborative budgeting with Workday Adaptive Planning

Atlanta Convention & Visitors Bureau rolls out the welcome mat for better collaboration

The Atlanta Convention & Visitors Bureau (ACVB), a nonprofit that markets Atlanta as a tourist and convention destination and supports the city’s $15 billion hospitality industry, faced a fragmented budgeting process: departmental spreadsheets were scattered across inboxes and folders, plans relied on simplistic assumptions with no easy year-over-year comparisons, and managers lacked visibility and ownership of the overall budget.

By implementing Workday Adaptive Planning integrated with Sage Intacct, ACVB centralized budgets in the cloud, automated data collection, and created departmental cubes for clearer views of actuals, budgets, and forecasts. The result: more reliable data, faster input and validation, improved collaboration and proactive decision-making across offices and remote locations, and greater staff flexibility and time for higher-value analysis.

Atlanta Convention & Visitors Bureau

Braam du Plooy

Controller