Case Study: Basis Technologies achieves greater HR efficiency and improved employee experience with Workday Adaptive Planning

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Basis Technologies, an ad-tech and digital marketing company, uses Workday to modernize HR, payroll, and learning across its global teams. After an initial deployment, the small HR team struggled to keep pace with Workday’s rapid feature releases and wanted to better leverage the platform to ensure consistent performance reviews, fair compensation, and an improved employee experience without buying additional tools.

They subscribed to Workday Success Plans for on-demand expert help, workshops, and self-learning, which uncovered 100 unused features and prioritized a top 10 set implemented within six months. With expert guidance and tools like Ask an Expert, Workday Assistant, and Teams integration, Basis standardized reviews and pay, gained actionable people analytics, empowered HR to self-serve, and increased ROI on existing systems while improving employee development and satisfaction.

Basis Technologies

Emilie Clark

Vice President of Talent Operations