Case Study: Sift Media achieves faster monthly closes and streamlined forecasting with Workday Adaptive Planning

Adaptive Powers Performance Metrics and Forward-Thinking Plans for Sift

Sift, a Bristol-based digital media specialist serving over 1,500 clients, faced slow, manual financial processes and limited visibility across its complex revenue streams. The finance team spent significant time aggregating and validating data, which hindered timely closes, accurate forecasting and strategic decision-making across the business.

By deploying the cloud-based Adaptive Planning suite with pre-built Salesforce integration and GL imports, Sift automated consolidation, enabled rolling weekly forecasts and real-time, multi-department collaboration. The result: a quick ROI — data validation and aggregation time cut by 3 days per month, monthly close and reporting accelerated by 36 days per year, ongoing visibility for 20 department leaders and faster, evidence-based financial decisions.

Sift Media

Steven Priscott

CFO