Case Study: Acxiom achieves higher HR efficiency with Workday Adaptive Planning

Acxiom simplifies its technology landscape to improve HR efficiency

Acxiom, a marketing services company with 3,000 associates in over 10 countries, was managing more than 70 back-office systems and struggling with inconsistent data, disjointed reporting, and heavy administrative burden. The company turned to Workday Adaptive Planning to simplify its technology landscape, improve data governance, and strengthen HR and finance operations.

Using Workday Adaptive Planning and related Workday capabilities, Acxiom consolidated 20 HR systems into 1, cut complete acquisition integration time from 6 months to 1 month, and improved HR efficiency by 28%. Workday also helped raise compliance from 90% to 99.2% and reduced clicks in the offer-to-hire process from 30 to 15, delivering better user experience, stronger reporting, and lower total cost of ownership.

Acxiom