Case Study: Active Interest Media achieves a six-week faster annual budgeting process and real-time performance insights with Workday Adaptive Planning

Active Interest Media faster processes push annual budget six weeks ahead of schedule

Active Interest Media, a niche publisher reaching over 40 million readers with titles like Yoga Journal and Backpacker, needed better visibility into multiple revenue streams as it shifted to a digital-first model. The finance team was bogged down by weeklong budget consolidations, time-consuming spreadsheet checks, and a role focused more on moving numbers than providing insight.

By implementing Workday Adaptive Planning with OfficeConnect, the company gained real-time, slice-and-dice reporting across distinct revenue drivers, turning finance into an analytical hub for decision making. Consolidation and forecasting sped up dramatically—pushing the annual budget six weeks ahead of schedule—while leaders gained continuous performance visibility, clearer KPIs, and a stronger competitive edge.

Active Interest Media

Craig Rucker

Vice President, Finance