Case Study: Aberdeen Asset Management achieves an empowered workforce and scalable HR operations with Workday Adaptive Planning

AAM delivers an empowering employee experience

Aberdeen Asset Management (AAM), a Scotland‑headquartered investment firm with about $385 billion in assets under management and 2,800 employees across 25 countries, faced an end‑of‑life legacy HR system with an outdated interface, weak talent management, limited reporting, and insufficient scalability to support continued global growth while maintaining its people‑first culture.

AAM implemented Workday Human Capital Management and Workday Talent Management as a single system of record, delivering an intuitive self‑service experience, greater managerial independence, and real‑time, customizable reporting. The quick, smooth deployment freed HR to focus on strategic initiatives, improved productivity and scalability, and produced positive employee feedback soon after launch.

Aberdeen Asset Management

Andrew Laing

Deputy Chief Executive