Case Study: Wiley Publishing achieves global reach and sponsorship revenue growth with WorkCast

Wiley - Customer Case Study

Wiley, a global academic publishing company, needed to make its educational content accessible to worldwide audiences and turn webinars into a revenue stream through sponsorships. To reach hard-to-access markets and enable smooth communication between attendees, speakers and sponsors, Wiley chose the WorkCast platform to deliver live and on-demand webinars with no downloads, logins or plugins.

Using the WorkCast platform, Wiley deployed interactive live and on‑demand events with embedded video, polls, Q&A, resource links and sponsor engagement tools, plus analytics that delivered registrant and attendee data to sponsors. The results were measurable: attendees from over 70 countries, 100,000 global attendees, 20+ Wiley brands running webinars and an 8‑year relationship with WorkCast, enabling true global reach and increased sponsorship revenue.

Wiley