Case Study: UBM EMEA achieves 2,345 webinar registrations and 35% engagement with WorkCast self-service webinars

UBM EMEA - Customer Case Study

UBM EMEA, one of the world’s leading event organisers, needed to engage customers and produce an unlimited number of high‑quality webinars. They transitioned from using WorkCast’s managed events service to WorkCast’s self‑service webinar platform to gain total control over branding, customization and event delivery while retaining on‑hand support from the WorkCast team.

WorkCast delivered its self‑service solution with full branding/templates, interactive features like Q&A and live chat, and phone/email support from the events team. As a result, UBM EMEA ran unlimited fully branded webinars, attracted 2,345 registrations, achieved a 35% average engagement rate, and drove approximately 17,635 landing‑page visits.

UBM EMEA

Ricky Abate

Content Marketing Executive