Case Study: Packaging News achieves extended reach and boosts sponsor engagement with WorkCast

Packaging News - Customer Case Study

Packaging News, part of Metropolis Business Media, wanted to repurpose evergreen video into sponsored webinars to add value for subscribers and generate useful leads for sponsors such as British Glass. As newcomers to interactive online events, they needed to scale a 40-person live discussion to a global audience while preserving professional production values and strong, recognizable branding, so they turned to WorkCast’s webinar and analytics platform and support services.

WorkCast delivered fully branded webinar pages, hands-on production support, custom interactive features and detailed analytics to track subscriber engagement from sign-up through the event. Using WorkCast, Packaging News extended the life of broadcasts, repurposed video content into live, sponsor-backed webinars that attracted high-calibre registrants, and provided sponsors with in-depth reporting and actionable lead data—reaching beyond their 10,000 monthly readers and 44,000 unique visitors with measurable engagement insights.

Packaging News

Bill Sherry

Commercial Manager