Case Study: MEED achieves increased subscriber engagement and lower production costs with WorkCast's self‑service live webcast platform

MEED - Customer Case Study

MEED, a long‑standing business intelligence and news publisher focused on the Middle East, wanted its webinar programme to gain real momentum and to bring production in‑house for MEED Live. To achieve this, MEED partnered with WorkCast and adopted the WorkCast self‑service live webcast platform, building a small studio in their Dubai offices and seeking support to transition away from external studios.

WorkCast provided in‑person setup help, ongoing phone and email support, and supplied LiveU hardware so MEED could plug in and stream directly from their offices. As a result — with WorkCast’s platform and support — MEED reduced production costs, increased real‑time editor‑subscriber interaction, averaged 60 live attendees, reached participants from 19 countries and logged over 2.4K total registrations/attendees.

MEED

Eugene Kerrigan

Director of Marketing Solutions