Case Study: GlaxoSmithKline (GSK) achieves global reach and high attendee engagement with WorkCast

GSK - Customer Case Study

GSK’s Human Performance Lab needed a more efficient, high-quality way to share expert content and thought leadership with a global audience. They required a fully branded, premium user journey that would support sponsorship opportunities, maximise attendance across time zones, and deliver interactive webcasts — a challenge they addressed by partnering with WorkCast and using the WorkCast webcast/webinar platform.

WorkCast delivered fully customisable branded webinar templates and landing pages, live and on-demand/scheduled-replay formats, embedded players, secure user journeys, interactive features (polls and Q&A), and robust analytics. The result: consistent branding, growing global reach with 1,000+ registrations per event, viewers from 60+ countries, a 96% average attendee satisfaction score, and continued growth of GSK’s webcast programme using WorkCast.

GSK

Lynn Clay

Global Expert Director, Nutrition & GF Category, Consumer Healthcare