Case Study: CBI achieves global access and live engagement for its annual conference with WorkCast

CBI - Customer Case Study

CBI, one of the UK’s premier business organisations influencing over 7 million professionals, runs a flagship annual conference featuring high-profile speakers. To make the event accessible to regional and international members, provide sponsor value and enable real-time interaction, CBI partnered with WorkCast to live stream the conference to its large-scale audience.

WorkCast delivered a professional, easy-to-use streaming platform and event support across a five-year partnership, enabling live and on-demand broadcasts and real-time audience Q&A. The solution transformed access—members around the world can watch live or on-demand, engage remotely, and sponsors gain visibility—extending the conference’s reach and impact for CBI.

CBI

Amy Swain

Director of Commercial Development & Corporate Events