Case Study: Good Salon Guide achieves new business growth and improved customer retention with Workbooks CRM

Workbooks helped Good Salon Guide to Generate New Business and Improve Customer Retention

Good Salon Guide is the only independent UK-wide scheme that rates standards in the hairdressing and beauty industries, listing over 2,000 salons and supporting a remote sales force. The business struggled with disconnected customer data—spreadsheets, paper notes and a head-office Access database—making it hard to share knowledge, track prospects, and avoid loss of client intelligence when salespeople left.

The Guide implemented Workbooks CRM as a central, cost-effective system (integrated with its website, MailChimp and Outlook) to record every client interaction, segment customers and track sales through defined stages. Improved reporting and visibility let the team shift from counting new clients to measuring customer value, enable targeted marketing and better forecasting, and deliver stronger new-business growth and improved customer retention.

Good Salon Guide

Gareth Penn

Managing Director