Case Study: Not Going to Uni achieves 50% licence cost savings and real-time business visibility with Workbooks

Not Going To Uni Sees Licence Costs Halved And Higher Retention Rates Since Moving To Workbooks CRM

Not Going To Uni (NGTU) is the UK’s leading site helping school and college leavers explore alternatives to university. Rapid growth, an acquisition and a move from QuickBooks to Sage exposed limitations with their Salesforce setup — notably high licence costs, fragmented data and weak real‑time reporting — so the business sought a more integrated, cost‑effective CRM.

NGTU moved to Workbooks CRM, consolidating three databases and migrating 20,000 contacts and 10,000 records while integrating with Sage (and MailChimp). The switch halved licence costs, brought 24 users up to speed quickly, delivered real‑time dashboards and pipeline reports, streamlined order‑to‑invoice processes, improved visibility and productivity, and supported high customer retention (around 85%) to drive further growth.

Not Going to Uni

Craig Abrahart

Managing Director