Case Study: Index on Censorship achieves a more connected, time-saving organisation with Workbooks

Index on censorship workbooks has created a more connected organisation

Index on Censorship is a not-for-profit campaigning for freedom of expression that had been managing contacts, subscribers, journalists, event attendees and funders in isolated spreadsheets. Without a central CRM they couldn’t track interactions, share updates, or segment lists effectively — tasks like sending award invitations took around two weeks.

They implemented Workbooks CRM with MailChimp integration to create a centralised, adaptable system. The team now has real-time visibility of contacts, can track email opens and clicks, automate unsubscribes, and quickly segment lists — reducing award invitation time from two weeks to two days and improving organisation-wide efficiency.

Index on Censorship

Pam Cowburn

Head of Communications