Case Study: APL Media improves sales operations with Workbooks CRM

APL Media unifies a 35-person sales team with Workbooks CRM

APL Media, a media and publishing company, faced a challenge with a limited CRM system that its sales team only used for order processing. The system lacked crucial integration capabilities with the company's finance and production teams, which was a key concern for its management. To address this, they turned to the vendor Workbooks for a new CRM solution.

Workbooks implemented its CRM platform to join up APL Media's business operations. The solution provided the necessary integration, connecting the sales process with other critical departments. While the provided text does not list specific quantitative results, the implementation by Workbooks successfully addressed the core challenge of creating a more connected and efficient business process for the customer.

APL Media