Case Study: T-Mobile achieves enterprise-wide alignment and OKR-driven accountability with WorkBoard

T-Mobile - Customer Case Study

T‑Mobile faced a large-scale transformation challenge: align a globally distributed Digital Product organization within a 75,000+ employee company around customer-centered outcomes, reduce external dependencies, and create a consistent Digital Operating Rhythm as the team scaled rapidly. VP Kate Boatman led the shift to an outcome-focused culture using OKRs to drive focus, continuity, and cross‑functional collaboration.

Partnering with WorkBoard, T‑Mobile scaled the Outcome Mindset Methodology—certifying 117 OKR coaches, standing up a Results Management Team, and embedding the WorkBoard platform across the digital organization. The result was stronger strategic alignment, increased ownership and transparency, faster learning and course‑correction, and improved talent attraction and performance management.

T-Mobile

Kate Boatman

VP Digital Product & Commercial