Case Study: Juniper Networks achieves company-wide alignment and OKR-driven agility with WorkBoard

Juniper Networks - Customer Case Study

Juniper Networks, a Silicon Valley B2B networking company, faced the sudden shift to remote work in spring 2020 and the challenge of sustaining revenue-driven marketing performance while improving cross‑functional alignment and transparency. CMO Michael Marcellin had been introducing OKRs to drive measurable outcomes but needed a way to keep teams agile, aligned and accountable under pandemic uncertainty.

Juniper adopted the OKR methodology supported by the WorkBoard platform, held a leadership kickoff, embedded coaches, and enforced weekly reviews and explicit dependency tracking. This approach let teams set ambitious quarterly targets, pivot quickly, and mitigate COVID risk—helping them achieve roughly 90% of their original pipeline goal, deliver strong Q2 results, accelerate company‑wide OKR adoption, and boost lateral alignment and transparency.

Juniper Networks

Michael Marcellin

Senior Vice President and Chief Marketing Officer