Case Study: HWY 55 Burgers Shakes & Fries achieves greater goal visibility and team focus with WorkBoard

Hwy 55 Burgers Shakes & Fries - Customer Case Study

HWY 55 Burgers Shakes & Fries is a rapidly growing franchise that has expanded from a regional chain to more than 100 locations worldwide under COO Neal Dennis’s leadership. As the company scaled, leadership faced the challenge of preserving a servant‑leadership culture, developing leaders, and keeping strategic goals visible and actionable—goals that often disappeared 60–90 days after being set—while also speeding up issue resolution and staying engaged with front‑line employees.

To solve this, HWY 55 implemented Workboard to make goals continuously visible, assign and track customer‑issue resolution, and enable real‑time recognition and follow‑through using GTD principles. The platform helped align teams on measurable priorities, accelerate problem solving, sustain the company’s culture and values, and keep people focused on work that matters—changes Neal credits with improving clarity, engagement, and operational follow‑through.

Hwy 55 Burgers Shakes & Fries

Neal Dennis

Chief Operating Officer