Case Study: Aprimo achieves greater operational clarity and faster strategy execution with WorkBoard

Aprimo turns OKRs into its operating system with WorkBoard, cutting feedback loops to 2 weeks

Aprimo, a digital asset management software company, faced significant challenges in executing its strategy. After intensive quarterly planning sessions, even senior leaders could not recall strategic priorities, causing misalignment. The company's rapid growth led to chaos without a scalable operating system, and its over-reliance on Asana created an unmanageable "intergalactic mess" that disconnected daily work from strategic goals. To address this, they turned to WorkBoard to implement an OKR-based operating system.

WorkBoard provided the solution by becoming the backbone of Aprimo's operating model, turning OKRs into a vehicle for marshaling resources. The implementation resulted in deep alignment and role clarity, connecting every team's work to the financial plan. This fostered a transparent, data-driven culture and enabled faster, higher-quality decisions with a two-week feedback loop for strategic course-correction. WorkBoard systematically increased transparency and ensured resources were allocated to the company's most important strategic priorities.

Aprimo