Case Study: Aprimo achieves organizational clarity and accelerated growth with WorkBoard

Aprimo - Customer Case Study

Aprimo, led by CEO Erik Huddleston, faced a common scaling problem: strategy execution broke down as the company grew. Lengthy off-sites and siloed activity planning left teams misaligned and focused on outputs rather than outcomes, limiting the organization’s capacity for change and slowing growth.

Aprimo implemented company-wide OKRs with WorkBoard, sponsored by the CEO, to create organizational clarity, foster psychological safety, and shift teams to an outcome mindset with a regular cadence of running business reviews and automated key-result tracking. The change empowered local teams to course-correct faster, reduced time spent on slide-building, improved board-level transparency, and helped sustain growth velocity while avoiding burnout.

Aprimo

Erik Huddleston

Chief Executive Officer