Case Study: CuraDeuda achieves automated, low-cost drip marketing and higher lead conversion with Workato

Why CuraDeuda Switched From Zapier To Workato

CuraDeuda, a Mexico City–based debt negotiation firm led by CEO Daniel Carvallo, needed an affordable way to build a robust lead-generation and drip-marketing workflow. Pardot was too costly and Zapier couldn’t handle the complex, conditional flows and two-way data syncing required to segment leads by time in the funnel and keep systems up to date.

By switching to Workato and integrating Unbounce, QuickBase, MailChimp, Twilio and Zendesk, CuraDeuda automated lead capture, assignment, SMS follow-ups and segmented drip campaigns while eliminating manual imports and duplicate data entry. The result is a low-cost, Pardot-like marketing automation stack that improves conversion tracking, reduces sales headcount needs, and delivers better customer service and data accuracy.

Cura Deuda

Daniel Carvallo

Chief Executive Officer