Case Study: Perkuto achieves scalable marketing automation with Workato

Newsela uses Workato to automate a daily product email and empower creativity

Perkuto helped Newsela reimagine its daily product email, a key engagement channel that had become rigid and hard to maintain as business needs evolved. The original custom connector tied together content selection, subscription management, UTM tracking, and HTML generation, leaving the marketing team unable to easily update content, branding, or user-facing details.

Using Workato, Perkuto designed and implemented a modular automation solution that gave Marketing full ownership of the process. The new setup created a leaner, scalable workflow that met all major requirements, reduced the team’s level of effort, and made it easier to maintain and adapt the email program over time.

Perkuto

Amanda Giacobassi,

Sr. Consultant