Case Study: WavHello boosts targeted email marketing and streamlines eCommerce accounting with Workato

How Workflow Automation Helped WavHello’s Email Marketing

WavHello, maker of BellyBuds and other family-focused tech products, needed to unify marketing and eCommerce after hiring a Head of Digital Marketing. With Shopify as their main point of sale plus sales through third‑party retailers, the team faced fragmented customer data and disjointed marketing, accounting, and operations that limited targeted email campaigns and real‑time financial visibility.

They implemented Workato integrations to sync Shopify with Marketo, push Shopify and third‑party transactions into QuickBooks, and add Workbot for Slack to command workflows. The automated recipes deliver clean, deduplicated customer records for smarter, purchase‑based email campaigns, real‑time accounting and receipts, and Slack notifications/controls — driving stronger marketing insights, a rapid rollout in weeks, and a large increase in repeat purchases.

WavHello

Tara Humphries

Head of Digital Marketing