Case Study: Pure Storage achieves $400,000 in agency spend savings with Workato

How Pure Storage reduced execution from 3 days to 10 seconds & saved $400,000

Pure Storage needed to speed up time-consuming campaign work, reduce agency dependence, and eliminate human error in marketing operations. Using Workato with Zendesk and Marketo, Joshua helped centralize and automate campaign requests across global teams.

Workato reduced the average fulfillment time for marketing campaign requests from three days to 10 seconds, and Pure Storage expects more than 10,000 Zendesk tickets in the first year with about 70% automated. The company also forecasts $300,000 to $400,000 in agency savings, while another automation effort saved over 500 legal hours annually.

Pure Storage

Joshua Chen

Global Campaign Operations Manager