Case Study: Ultimate Ears Pro achieves higher lead conversion and streamlined marketing with Workato

How Logitech’s Ultimate Ears Pro Scaled their Digital Marketing

Logitech’s Ultimate Ears Pro, a leader in custom in‑ear monitors, faced a growing marketing problem: lead handling was manual and one‑to‑one, causing slow follow‑ups, duplicate or lost data, and missed conversion opportunities that hurt revenue and customer experience.

Using Workato, the team automated lead‑to‑cash workflows that connect six marketing channels into Zendesk and then into their email platform in real time — including digitizing in‑store ear‑scan leads. The automations deduplicate and route profiles, eliminate manual data entry, create a 360° customer view, let the team scale without adding staff, and materially improved operational efficiency and lead conversion (and therefore revenue).

Ultimate Ears Pro

Jazmin Sandoval

Digital Marketing Manager